The rankings come from Quigley Publishing Co.'s annual list (since 1932) of top money making stars in the USA, which based on a poll of hundreds of theater executives. The list does not rank stars only on how much cash their films made, but on what theater owners say about who attracts audiences on their star power alone.
1. William Holden
2. John Wayne
3. James Stewart
4. Burt Lancaster
5. Glenn Ford
6. Dean Martin & Jerry Lewis
7. Gary Cooper
8. Marilyn Monroe
9. Kim Novak
10. Frank Sinatra
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